Activation is not just the task of distributing advertised pamphlets and inviting people for enjoying some fun. It is rather a much wider concept of involving a big mass of consumers and grabbing their interest on the brand by means of fun and entertainment.
There was an era when the concept of sales were considered insufficient and ineffective. The practice proved that the concept of holding long term relationship with the customer is no longer working. Such a situation promoted the concept of marketing. Slowly and steadily this concept took an integral place in the strategy and the biggest tool required in fashioning a plan for generating revenue.
Corporate Events
The increasing competition, economic growth, recession, and globalization, are the factors which have played a significant role in making the process richer and complexer each day. Among all the essential aspects that contributed in establishing the wings of this particular approach, BTL activation is the one which has been widely accepted and is popular today. With the advent of the contemporary environment, the tug of war that existed between advertisement and sales and took new shapes which gave birth to the two interesting concepts of ATL (above line activation) and BTL or (below line activation).
The concept of ATL focuses on three important aspects:
Massive reach
It creates brand awareness
It does not allows any direct involvement with the consumer
Below the line activations cover all kinds of services that falls under interactive solutions. This helps in reaching out to the target audience of the brand and transmission of the communication likewise.
BTL concept focuses on the below given essential aspects:
The concept is consumer defined
Allows the involvement of the consumer directly
It generates trial
BTL activation agencies help in bringing any service or product closer to the buyer; this allows the buyer to get a chance to know about the service or the product and then purchase it. More interestingly, the customers can enjoy the fun involved in all these activities. BTL activation agencies in Delhi have vehicles such as road shows, events, dealer level activities, mobiles, consumer contacts, etc.
Similarly, the corporate industries are hiring corporate event organizers in Delhi for promoting their corporate brand and popularizing themselves by reaching out to a wide network of customers. These event planners possess years of experience in planning the entire event in an organized way by taking care of each and every aspects involved in the process.
There was an era when the concept of sales were considered insufficient and ineffective. The practice proved that the concept of holding long term relationship with the customer is no longer working. Such a situation promoted the concept of marketing. Slowly and steadily this concept took an integral place in the strategy and the biggest tool required in fashioning a plan for generating revenue.
Corporate Events
The increasing competition, economic growth, recession, and globalization, are the factors which have played a significant role in making the process richer and complexer each day. Among all the essential aspects that contributed in establishing the wings of this particular approach, BTL activation is the one which has been widely accepted and is popular today. With the advent of the contemporary environment, the tug of war that existed between advertisement and sales and took new shapes which gave birth to the two interesting concepts of ATL (above line activation) and BTL or (below line activation).
The concept of ATL focuses on three important aspects:
Massive reach
It creates brand awareness
It does not allows any direct involvement with the consumer
Below the line activations cover all kinds of services that falls under interactive solutions. This helps in reaching out to the target audience of the brand and transmission of the communication likewise.
BTL concept focuses on the below given essential aspects:
The concept is consumer defined
Allows the involvement of the consumer directly
It generates trial
BTL activation agencies help in bringing any service or product closer to the buyer; this allows the buyer to get a chance to know about the service or the product and then purchase it. More interestingly, the customers can enjoy the fun involved in all these activities. BTL activation agencies in Delhi have vehicles such as road shows, events, dealer level activities, mobiles, consumer contacts, etc.
Similarly, the corporate industries are hiring corporate event organizers in Delhi for promoting their corporate brand and popularizing themselves by reaching out to a wide network of customers. These event planners possess years of experience in planning the entire event in an organized way by taking care of each and every aspects involved in the process.
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